Divvy brand identity

Divvy is a company based out of Utah that helps companies manage and budget their employee company spending, free of charge. Divvy provides both physical and digital credit cards that include an app to set budgets and view spending in real-time.

In my opinion, Divvy's brand (2019) does not represent the company; it is confusing with the thin typeface and pastel color palette that seems to be on the feminine side. In my redesign, I gave the logo a heavier typeface and used a division slash as the "I" to represent the division of money. I changed the color palette to shades of green, referencing money and making them stand out from their competitors who all use the colors blue and red.